We are spending more and more on taking care of our personal appearance and the health of our skin. The market in the United States saw growth of 4.2% in 2011 and reached a volume of US $38 billion. Nail polish, facial treatments, products for men and luxury perfumes saw a particular increase in sales.
The latest report by Kline & Company, which performs an annual follow-up of the industry in the United States, notes that the increase in sales of skin-care products was due to the tremendous growth in the range of available products for men, who are showing increasing concern for their appearance. The consumption of luxury perfumes also increased (10%), with Hispanic and Afro-American customers showing a preference for these products. But the record goes to nail polish, which showed a spectacular increase of 30% in sales, due to the new trends in colours and special effects of varnishes.