A large study sponsored by a major cosmetics firm shows that body and skin care and the use of cosmetics contribute significantly to a positive outlook on life. A specific questionnaire has been created as the basis for future research in this area.
Our appearance is important to us and may be a key factor in perceptions of our physical and psychological wellbeing, in other words, of our quality of life (QoL). A questionnaire developed for this above-mentioned study, called BeautyQoL, consists of 42 questions covering five areas: social life, self-confidence, mood, energy and attractiveness. A total of 3,231 adults, recruited from 13 countries in Europe, Asia, America and Africa, participated in the study, in which subjects also completed other standard QoL questionnaires used by researchers in this field. The results scientifically demonstrate that people who care about their appearance – in most cases by using cosmetic products – have a better quality of life than those who do not.